Producer, cinematographer, editor, director
Brand video looking back on 60 years and toward to the future.
Collaborated with communications and marketing colleagues.
Average view duration: 0:53 (1:06)
Average percentage viewed: 81.4%
60 years of change
Lifetime Achievement 2024: Nader Pourmand
Producer, cinematographer, editor, director
Profiling and celebrating Nader Pourmand’s contributions to influential research at UC Santa Cruz
Simplify complex ideas for a lay audience
Worked with marketing and communications colleagues in multiple departments.
Producer, cinematographer, editor, director
60s written voiceover, VO script written based on a pre-production interview
Profile series highlighting faculty and students
Average view duration: 0:47 (1:24)
42% viewers finished watching the video
Celebrating our celestial bond
Producer, cinematographer, editor, director
Simplifying complex ideas for the lay audience
Teleprompter, hired & managed contract animator, supervised script writer
Average view duration: 1:40 (3:02)
44% viewers finished watching the video
Genomics for everyone: UCSC researchers release first human genome
Graduation profiles
Part of a 5-part Instagram first series to celebrate the Class of 2024.
Collaborated with the social media manager to dial in look and feel.
Filmed for 2-3 hours and posted the video within days.